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1. Introduction
BergMedia ("we," "our," or "us") is committed to elevating data protection standards while delivering strategic marketing and creative solutions. This Privacy Policy explains how we collect, use, disclose, and safeguard your information in connection with our marketing services, creative projects, and business operations.
As a strategic marketing agency, we handle various types of data responsibly and in compliance with all applicable data protection regulations including GDPR, CCPA, and other relevant legislation.
2. Information We Collect
Client & Business Information
When you engage with our marketing services, we collect:
- Business contact information (name, email, phone, company details)
- Marketing objectives, brand positioning, and creative briefs
- Business industry, target audience, and market information
- Creative assets, brand materials, and content
- Campaign performance data and marketing metrics
Marketing & Creative Data
For strategic marketing purposes, we analyze:
| Data Category | Examples | Marketing Purpose |
|---|---|---|
| Brand Strategy Data | Brand positioning, market analysis, competitive intelligence | Strategic brand development and positioning |
| Creative Assets | Design files, photography, video content, copywriting | Creative execution and campaign development |
| Campaign Performance | Engagement metrics, conversion rates, ROI analysis | Campaign optimization and performance measurement |
| Audience Insights | Demographic data, behavioral patterns, preferences | Target audience analysis and personalization |
Automated Collection
Through our digital platforms and tools, we automatically collect:
- Technical Information: IP address, browser type, device specifications
- Usage Analytics: Website visits, engagement metrics, interaction data
- Referral Data: Traffic sources, campaign tracking, UTM parameters
- Creative Analytics: Design engagement, content performance
3. Marketing Analytics & Data Processing
Analytics Tools We Use
To deliver strategic marketing and creative services, we utilize various analytics tools:
Strategic Data Processing
We process data specifically for strategic marketing purposes:
- Brand Development: Analyzing market positioning and brand perception
- Creative Optimization: Measuring creative impact and engagement
- Campaign Analysis: Evaluating marketing campaign performance
- Audience Understanding: Developing audience insights and segmentation
- Strategic Planning: Informing marketing strategy and decision-making
4. How We Use Your Information
Marketing & Creative Service Delivery
- Developing and executing strategic marketing campaigns
- Creating brand strategies and positioning frameworks
- Designing creative assets and marketing materials
- Producing content and multimedia materials
- Managing public relations and brand communications
Business Operations
- Client relationship management and service delivery
- Business development and service enhancement
- Financial management, billing, and invoicing
- Legal compliance and regulatory requirements
- Security monitoring and fraud prevention
Strategic Analysis & Insights
- Market research and competitive analysis
- Brand perception and sentiment analysis
- Campaign performance and ROI measurement
- Creative effectiveness and engagement analysis
- Strategic planning and business intelligence
Legal Basis for Processing
We process data based on:
- Contractual Necessity: To provide agreed-upon marketing and creative services
- Legitimate Interests: For business improvement and service optimization
- Legal Obligations: To comply with legal and regulatory requirements
- Consent: Where required by law and explicitly provided
5. Data Security and Protection
Security Measures
We implement elevated security measures to protect your data:
- Advanced Encryption: AES-256 encryption for data in transit and at rest
- Access Controls: Role-based access with multi-factor authentication
- Security Monitoring: Continuous security monitoring and threat detection
- Employee Training: Regular security awareness and data protection training
- Secure Infrastructure: Enterprise-grade hosting and data storage
Data Retention
We retain data strategically and only as long as necessary:
| Data Type | Retention Period | Purpose |
|---|---|---|
| Client Contracts | 7 years after contract termination | Legal, financial, and business records |
| Creative Assets | 5 years after project completion | Portfolio, reference, and revision purposes |
| Marketing Communications | Until consent is withdrawn or purpose fulfilled | Marketing and client relationship management |
| Analytics Data | 26 months (industry standard) | Trend analysis and performance optimization |
Third-Party Sharing
We may share data with trusted third parties for specific purposes:
- Creative Partners: Designers, photographers, videographers
- Marketing Platforms: Advertising platforms, analytics tools
- Legal Authorities: When required by law or legal proceedings
- Business Successors: In case of merger, acquisition, or business transfer
6. Your Data Protection Rights
You have comprehensive rights regarding your personal data:
To exercise any of these rights, please contact our Data Protection Officer using the contact information below.
Contact Our Data Protection Team
For questions about this Privacy Policy or to exercise your data protection rights:
Data Protection Officer
Lemor Vantib
Creative Director & Data Protection Lead
Office Address
Pääsusaba tn 6
Tallinn 11913, Estonia
Phone Number
+372 502 8157
Email Address
privacy@bergmedia.com
We respond to privacy inquiries within 24-48 hours during business days
8. Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices, services, technology, or legal requirements. We will notify you of significant changes by:
- Posting the updated policy on our website with a new "Last Updated" date
- Sending email notifications to active clients
- Posting announcements on our client dashboard
- Updating our service agreements where applicable
We encourage you to review this Privacy Policy regularly to stay informed about how we protect your information and maintain compliance with evolving data protection regulations and industry best practices.